A domain name is the address of your website and its important to build trust in the online world. Without a domain, your personal brand or your global brand will not feel legit, its crucial to build a consistent traffic, generate more views, leads, and sales to grow your net revenue.
But Why Your Domain Name Matters?
A domain name is crucial for your success, choosing a wrong name can alter your brand value and choosing the right name can boost your band value but how to choose a domain name?
This Blog Post contains an 11-step-by-step procedure, and with my experience of 2500+ days, I will teach you the most practical method for choosing a domain name for your business.
There is also A secret formula you will learn – this will speed up the whole process in no time 🙂
There are many Common Mistakes Beginners Make and here are some of them:
- Their Vision Is Very Small
- Beginners Often Only Use Domain Generators Online
- Never Focus On Their Target Audience
- Start With A Sub-Domain
Let’s start by understanding the concept of a domain name, followed by an 11-step-by-step guide on how to choose a domain name, and some 50+ Examples with FAQs.
Table of Contents
What Is A Domain Name?

A domain name is the name of your website; it is also the address of your website on the Internet, and whenever someone searches your website name, your brand can show up, and you can showcase your content, sell your services, products, and much more.
It’s your identity online and makes you unique. Make sure you choose the best domain name to represent yourself or your brand.
What Is A Sub-Domain Name?
A sub-domain name is like a section of a website, its a part of a larger domain name and helps you to build landing pages, upload demo content, test your site there without affecting your website in real time.
Short Vs Long Domain Names (Which Is Better?)
Short domain names are generally 2 words or less and they are easy to type, and easy to remember plus they are always high in demand.
Nowadays one word domain names are extremely valuable, and its hard to get one, even if you get one, remember its the best thing you ever got to launch or grow your website and brand.
Examples are Adidas, Nike, Apple, YouTube, Google.com, see they are short, brandable, and extremely lucrative.

It really depends on your project and demand but in general short domain names are easy to remember.
This can additionally lead to:
- Increased user engagement
- Complete brand recognition
- Global Reach, easy to build trust
Luxuryaim.com is also short domain name, its mine – do you want it? I already have multiple projects and I cannot devote my time into it and hence I want to sell it.
Why its Valuable? Its a short domain, brandable, easy global attention, .com extension, big brand, profitable, having luxury keyword which is extremely valuable.
Contact or email with your price. (Limited Time Offer), short domain names sell quickly.
Short domain names are always preferable but what about the long domain names?
Well, long domain names are descriptive but they are not so easy to remember and are always not the first priority for any brand.
Still there are advantages like they are always unique, keyword friendly, SEO-friendly and can provide long-term benefits.
For example: webuypremiumhouse.com, bestwatchesfreeguide.com, etc.
Who Needs A Domain Name?
Anyone willing to launch a website and grow their online business needs a domain name. If you need to make an online presence professionally, you need a domain name.
Who Provides A Domain Name?
Mainly, domain name registrars by ICANN, also simply known as hosting providers, offer a domain name for free or for a fee. Based on the plans, you can get a domain name for free. A domain name is the representation of your brand professionally.
Since you have a decent understanding of domain name, do you know why its important for us?
Why Is A Domain Name Important?

A domain name is extremely important to represent our business, your brand online, and it helps you to grow your audience, establishes your true identity, its a footprint of your brand online.
A domain name ensures why you are here, what you do, and how you can help others with your services, products, and content by targeted strategical approachable methods.
Now, the question is how will you choose a domain name? What is the criteria to choose a domain name and grow your brand?
After years of experience, I have discovered these 11 step by step methods to choose the profitable domain name for your personal brand, business, so don’t miss any step.
11 Step-By-Step Methods On How To Choose A Domain Name (Practically)
These steps are important, and they are arranged in a logical order, to launch your online business, you need a domain name and a good hosting provider.
In order to choose a domain name, we normally begin with brainstorming up to the secret method that many don’t share on the Internet, but I will.
Bonus: I will use 1 example for all 11 steps to choose a domain name, so you can understand everything practically 🙂
1. Brainstorming

This is the main way to start deciding what your domain name could be. Before that you need to know what is your niche so that you can use relevant keywords too to get additional benefits.
If you don’t know your niche yet, learn the secrets of how to choose a profitable blog niche. Now, brainstorm the important keywords that make sense for your company.
To begin with brainstorming, search your competitors, their website names, choose keywords that are relevant, ask your friends, family members of what are 2-3 website names they like.
After doing all these, you will get a basic idea of your domain name.
Here is an example: Let’s say my niche is luxury products. So my domain name can have a luxury word in it to better optimize it and make it clear to my audience that my brand is based on luxury.
Now, I will start brainstorming and type “luxury” or “luxury products” on Google, and I’ll check related website names and their names, I will even ask my followers if I have any and also my family and friends about suggestions.
This can take an hour, a day or even more – don’t rush, take your own time 🙂
2. Easy To Remember
Make sure your domain name is easy to remember okay, a short domain name does a better job here like Google, YouTube, LuxuryAim, these are easy to remember, right?
But, if your domain name crosses 15 characters, then generally they are hard to remember, as per industry standards.
3. Easy To Spell And Type

Make sure your domain is easy to spell and type and this is important seriously. People love to remember domains that are easy to type, and are not complicated.
This is possible when you start brainstorming effectively as mentioned in step 1.
Example: My domain luxuryaim.com, as mentioned above (I am going to sell it), its easy to type, easy to spell, easy to remember, fits all criteria till now.
4. Avoid The Numbers And Hyphens
This is seriously important, you must avoid adding numbers or any kind of hyphens to your domain name, it will be unprofessional, add difficulty for readers to remember your domain name, and is not SEO friendly.
For example: Google.com vs Google 18485.com, which is better? Youtube.com or you-tube.com, which is better?
I hope you get the clarity.
5. Domain Extension

A domain name can have multiple domain extension and out of them .com is the most preferred extension and is universally accepted.
Here are some the most famous domain extensions:
- .com
- .co
- .org
- .in
- .uk
- .ca
- .ai
- .store
- .net
- .biz
- .co
- .io
- .xyz, and more
6. Trademarks And Copyright Evaluation
Make sure your domain name does not copy other brand name or does not fall under trademark or any copyright evaluation.
Search online from various trademark websites and confirm before choosing your domain name, else you may fall into legal issues later on. Here is one of the websites: tmrsearch.ipindia.gov.in
7. Keywords
As I chose luxuryaim.com, it has a luxury keyword in the name, so anyone searching for luxury online can easily find my website and relate well to it, i don’t even have to explain to them what my website is all about.
This is why keywords are effective, but they are not mandatory, don’t force to add a keyword, like my current website timelessaim.com is not focused on any keyword though but is brandable.
8. Descriptive

Your domain name being descriptive can be effective strategy and can pull of a lot of traffic online.
For example: Runningshoes.com, skippingropes.com, they are all amazing domains, even urbangardening.com is valid.
Being descriptive can give you benefits but its important that the domain name makes sense too, not random names please.
9. Check Domain History (Way Back Machine + WHOIS)
To avoid copyrights, any infringement, whether the domain name was used appropriately by anyone before, to check it, make sure you check domain history, go to website like way back machine and check thoroughly.
10. Make It Unique
Your domain name is your identity, it has to be unique, right?
11. The Secret Formula
Its the Name Formula:
- N= Not too long, easily catchable
- A= attentive, attractive, always meaningful
- M= Memorable, money generating capacity
- E= Extension should be relevant
If your domain name matches the NAME Formula, its a good domain name.
If you want to learn practically, in detail about how to start a blog, then don’t miss my 15K+ words guide on blogging.
SEO Considerations For Domain Names

SEO is an important factor and for any domain name, we need to consider long term, especially if its going to be your business then you have to ensure that your domain name is SEO friendly but for this you need to answer some important questions down below.
They are crafted in a way that can help you understand more about your domain, its authority, and credibility’s future potential.
You should always choose a domain name that’s worth a lot of trust, authenticity, authority, credibility, money, and much more similar things.
Let’s begin answering some of the important questions that arise consistently while choosing a domain name.
Should You Use Keywords In Your Domains?
Yes, if you can use keywords in your domain name, then its helpful for SEO, and your long term growth, but its is not mandatory to have a keyword in your domain name.
Your domain name should be brandable, either short or long, if possible descriptive but in shorter side.
A keyword ensures whenever someone is actually searching for similar keywords for content, then your website will have a high possibility of showing up in the Google, and you might get the click, views, possibly money too.
Exact Match Domains Vs Brandable Names

Exact match domains are hard to find. Exact match domains in simple words are domains that match a specific word query and reflects your brand.
Lets say you want to buy luxuryaim.com or gardeningtips.com, its possible they are already taken by someone else and in this case you need to choose other domain.
Don’t even think to copy their name. For example: Google.com, and you took GardeningtipsGoogle.com, no its wrong and you are violating the terms and copying other brand and company.
Brandable Names are hard to find but they can be either purchased or you have to brainstorm deeply.
Brandable domain names make a name for themselves, they are easy to remember, and showcase their authority, experience, expertise and trust in their niche, you have to do the same 🙂, They are unique, and you are too 🙂
So, now which type of domain name should you actually use? What is your requirement? Let’s understand this in detail by analyzing the different types of domain names 🙂
5 Different Types Of Domain Names

With so many different types of domain names, you are entitled to choose one type of domain or merge into multiple types. The ideal domain must match your brand vision and help you to establish yourself as an authority,
Brandable
Brandable domain names are absolutely worth it, and helps you to establish your brand in your space and are synonym to trust for your customers in your niche.
They must be:
- Unique
- Catchy
- Easy To Remember
- Sounds super premium, and must be less than 15 characters, or even 10 for best ideal results
Examples are Google.com, Apple.com, or even Timelessaim.com, they are all premium website names and serves the true purpose of their goals, vision.
Your domain name should be brandable and its possible when your name is unique, different, sounds amazing, and feels premium, shows value and trust for your current and upcoming future customers.
Hybrid
Hybrid domain names are becoming more and more popular and can provide advantage to your brand if its keyword friendly.
Hybrid domain names contains keywords and identifiable brand names, and this helps you to be unique and provides long term SEO advantage.
Examples are Shopify.com, Healthline.com, both are super popular yet contains important keywords of their respective niche.
Descriptive
Descriptive domain names are unique and friendly. They can supercharge your online business growth and they explain the theme of your business in detail.
Descriptive domain names explain your company’s story, and explain the site offers, and its beneficial for beginners long term SEO growth and instant recognition.
Examples includes DIYprojecthub.com, Bestbudgettravel.com, they tell what the site is about and also what are the goals of the website, what you will receive and achieve.
This is gaining more popularity as short domain names are already gone.
Creative

This is hard to find a creative domain name that reflect your brand identity and can boost your online growth but it takes time to find one.
These names are often invented by the desired brand and make a name for themselves with their creative approach.
For example: Etsy.com, uber.com
They are amazing as they can be scaled globally, are short, easy to remember.
This usually takes a lot of time, effort and energy, its not something you can get instantly, even if it happens that’s super rare.
Niche Specific
Such domain names are not common, but if you are choosing a narrow niche, there is a high chance to become an authority especially when you are ready to invest in your domain to make it a personal brand, even a global brand, yes it’s possible.
Examples are: Climatewatch.org, Guitarbasics.com etc.
If you also plan to expand later with your narrow niche, then make sure to choose a name that’s flexible and not limiting your reach.
This is the way of how to choose a domain name for your business as its important.
How To Check Domain Availability & Buy It?
Checking domain availability is important, you can even use some domain name generators online to do so but first brainstorm ideas manually and follow some other steps mentioned above.
To check domain availability you need to visit registrar websites, the websites listed below can help you to check the domain availability, and from many you can even buy domains, and hosting.
Tools To Check The Availability Of Domains
Check the following sites to know whether a domain is available or not:
Remember that your domain needs to be unique, but it can be premium too but you need to pay extra for it and similarly people even buy expired domains. Below, you can see the difference between them in detail.
Premium Domains Vs Expired Domains

Both premium and expired domains serves a different purpose, even though both are beneficial, but its not good for everyone who want to launch a website, especially beginners can struggle finding ones unless they are quite good at it naturally.
Not only both serve differently, they are meant to support your brand, boost SEO, and even help you achieve success quickly.
If you really struggling on how to choose a good domain name then the difference between 2 is mandatory to understand initially.
What Are Premium Domains?
Premium domain names are always high in value, unique, easy to remember, and are costlier than regular domains.
They serve a clear purpose, goal, vision for their business, and they attract the right engagement and audience, that’s why they are premium domains and can also be found in the aftermarket.
Example: luxuryaim.com (for sale currently), cars.com, insurances.com, etc.
What Are Expired Domains?
These are the domain names which were registered by someone previously but are not renewed by the owner and hence are expired. You can buy them now, and they do hold unique value since they are not new, old and established domains.
Established domain names rank higher ad perform better than the regular new domains which is why many people prefer to invest on domain names that are already used before and holds strong value, SEO advantages and many more.
Why It’s Worth It For Branding & SEO?

Both expired and premium domains are worth it for branding and SEO. SEO advantages are countless since you are getting quality and value compared to new domains where you need to start from scratch and evolve with time.
Secondly, branding is important, while its not necessary for every expired domain to be brandable, you need to manually look for amazing domains, and use tools online to figure out which domain is globally brandable and provides strong SEO advantage.
If your domains DA, PA are high, chances are you will get high rank sooner than you think.
50 + Domain Name Ideas
If you wonder, how to pick a domain name then here are some of the best domain name ideas, 50+ ideas, and they are as follows and 10 examples for each domain name type we discussed above.
Brandable (10 Examples)
- Brandhive
- namepulse.com
- orbitspace.com
- Google.com
- uber.com
- twitch.com
- nike.com
- adidas.com
- apple.com
- Youtube.com
Hybrid (10 Examples)
- Nerdwallet.com
- Hubspot.com
- Hostinger.com
- Wordstream.com
- mailchimp.com
- mailerlite.com
- webflow.com
- skillshare.com
- copyblogger.com
- booking.com
Descriptive (10 Examples)
- Healthline.com
- Investopedia.com
- Wikipedia.com
- Cars.com
- Weather.com
- Businessinsider.com
- Tripadvisor.com
- careerbuilder.com
- foodnetwork.com
- hotels.com
Creative (10 Examples)
- moz.com
- behance.net
- fiverr.com
- upwork.com
- dribbble.com
- medium.com
- mashable.com
- smashingmagazine.com
- kickstarter.com
- buzzfeed.com
Niche-Focused (10 Examples)
- Babycenter.com
- Techcrunch.com
- WebMD.com
- Bikeradar.com
- Theknot.com
- Travelzoo.com
- golfdigest.com
- autotrader.com
- PCMag.com
- organicgarden.com
Here Is My 7+ Years Of Blogging Experience (What I Did Wrong & What I Learned?)

When I started my blogging journey, I didn’t have the money and idea to purchase a domain name, I started with a free platform called Blogger and used it completely for months when I used a subdomain and realized even though I can continue blogging, its not ideal to scale with that subdomain.
This is when I started purchasing my first domain and since then I have bought 10+ domains and even sold one, they are unique, brandable and are always on point to grow your online business ad especially build your personal brand and even global brand.
In the last 7 years, I realized domain names hold significant value, as the shorter and easy they are, its more likely you will always have an fair advantage over your competitors since users are more likely to remember it.
What I learned:
- Buy a domain to scale your business, don’t rely on subdomain
- Make your domain unique, brandable, and easy to remember
- Focus on short domain names, if not then focus on creative and descriptive domain names, they hold a lot of SEO value
FAQ Section On How To Choose A Domain Name

You must have a clear idea by now on how to pick a website name for your business, if not, then take your time, think, don’t rush, this process needs time, since its the way your brand is going to be remembered by everyone around the globe.
What makes a good domain name?
A good domain name must be short, sweet, uses .com extension, easy to remember, brandable and must support long term SEO benefits. Example: timelessaim.com, Google.com, luxuryaim.com are good good domain names.
How long should my domain name be?
A domain name under 10 characters is good enough, less than 6 is excellent while should not be more than 15 characters and its because it will be difficult to remember in that case, and a brand with so long name does not make a good impression.
What is the top-level domain?
The last dot part after a domain name is the top-level domain so its like the suffix of the websites, and webpages, and also helps categorize websites based on location, purpose, and more.
Examples are .com, ,net., .org, .ai, and more.
Should I use keywords in my domain name?
Yes, you should use keywords if its relevant, don’t force yourself to add keywords for SEO-benefits, remember your brand depends on it, so your domain name should be your brand name.
Keywords are good if naturally added and resembles your brand identity, authority, and trust in your industry.
What should I avoid when choosing a domain name?
Avoid names longer than 15 characters, they ruin reputation and avoid domains with hyphens and numbers and they get hard to recall by customers and examples are yourdomain2025.com, your-domain-isthis.com.
How can I protect my domain name?
To protect your amazing domain name, make sure you choose a reliable, reputed registrar like Hostinger, Godaddy, as they are secured, and trusted by millions around the globe.
Make sure to enable 2 factor authentication, and use stronger passwords to secure from hackers.
Can a domain name expire?
Yes, you always need to renew your domain after a certain period of time, based on when you purchase, and when you need to renew it again. If you don’t renew, other can buy it and renew your brand, remember its crucial to not miss the date of renewal at any cost.
What to consider before buying a domain?
Before you know how to pick a domain name always consider the Brandability potential, length, clarity, keywords, clarity and more.
How to know if a domain is good?
A domain is good if it matches with your goals, and vision and also serves the purpose, make it unique, global, and short.
Which domain is better for business?
A domain name with .com extension is the best for your business and it can be hybrid, descriptive, creative, brandable, niche-focused, select what you like the most.
Why do I need a domain name?
To build your brand credibility, reliability, trust, you need a domain name, as personal brand, global brand need domain names to grow their business.
Who owns a domain?
The individual or corporation who purchased the domain holds the right for the domain name.
Conclusion On How To Choose A Domain Name

Now that you have a clear idea about How to choose a domain name its evident you need to practically implement all the mentioned steps in this blog post, otherwise only reading won’t help.
Choosing the right domain name for your business is crucial for online success and brandability in the long run, so choose domain wisely, effectively and efficiently.
Be honest with your work, create amazing content, but before that buy your desired domain before someone else registers it on their name?
Did you purchased your desired domain name? How long did it took you exactly?
Amazing ,Knowledgeable,very interesting,very helpful
Thanks a lot, hope this helped 🙂